Social media is evolving fast in New Zealand. If you’re wondering which platform dominates in 2025and where to focus your time and marketing budget, this guide has the answers.
We break down the most used platforms in New Zealand, backed by real data and expert insights, so you can make the smartest marketing decisions today.
🚀 Social media is changing fast—are you keeping up? Find out where your brand needs to be!
📊 Top 5 Social Media Platforms in New Zealand (2025) – Ranked by Popularity
Rank | Platform | Market Share | Active Users in NZ | Best For |
🏆 #1 | 64.2% | 3.35M users | General social networking, ads, community groups, eCommerce | |
🎥 #2 | YouTube | 22.8% | 3.1M users | Video content, tutorials, influencer marketing |
📸 #3 | 6.1% | 2.2M users | Visual marketing, Reels, influencers, eCommerce | |
🚀 #4 | TikTok | N/A | 1.5M users | Short-form video, viral content, younger audiences |
💼 #5 | N/A | 2.1M users | B2B networking, recruitment, thought leadership |
🏆 #1 Facebook – Still the Most Used Social Media in NZ
📊 Market Share:64.2% (StatCounter, 2025)
👥 User Base:3.35 million New Zealanders (DataReportal, 2025)
Why Facebook Remains #1
✅ Largest user base (25-55 age group dominates).
✅ Facebook Groups & Marketplace keep engagement high.
✅ Best platform for local business ads & organic reach.
💡 Is Facebook Right for Your Business?
✔ If you target a broad audienceand want to use ads & community engagement, YES!
❌ If you need only Gen Z users, TikTok or Instagram may be better.
🎥 #2 YouTube – NZ’s Most-Watched Video Platform
📊 Market Share:22.8% (StatCounter, 2025)
👥 User Base:3.1 million active users
Why YouTube is Growing Fast
✅ 85% of New Zealanderswatch YouTube weekly.
✅ YouTube Shorts are outperforming traditional videos.
✅ Google integration makes YouTube essential for SEO.
💡 Should You Invest in YouTube?
✔ If you want long-term visibility & SEO benefits, YES!
❌ If you don’t have time for consistent video production, consider Instagram or TikTok instead.
📸 #3 Instagram – Best for Visual & Influencer Marketing
📊 Market Share:6.1% (StatCounter, 2025)
👥 User Base:2.2 million New Zealanders
Why Instagram Stands Out
✅ Reels dominate engagement (competing with TikTok).
✅ Instagram Shopping fuels direct eCommerce sales.
✅ Influencer marketing continues to thrive.
💡 Should Your Business Use Instagram?
✔ If you’re in fashion, beauty, food, travel, or eCommerce!
❌ If you need B2B networking, LinkedIn or Facebook may be better.
🚀 #4 TikTok – The Fastest-Growing Platform in NZ
👥 User Base:1.5 million active users in NZ (DataReportal, 2025)
Why TikTok is Exploding
✅ Short-form video dominates social media engagement.
✅ TikTok’s AI-driven feed makes virality easier.
✅ Younger audiences (Gen Z & Millennials) spend hours on TikTok daily.
💡 Should You Be on TikTok?
✔ If you want organic reach, high engagement, and viral potential, YES!
❌ If your audience is B2B professionals, LinkedIn is a better fit.
💼 #5 LinkedIn – NZ’s Leading B2B Platform
👥 User Base:2.1 million registered users in NZ (LinkedIn, 2025)
Why LinkedIn is Essential for Professionals
✅ B2B networking, recruitment, and lead generation dominate here.
✅ AI-powered job recommendations & LinkedIn Learning boost engagement.
✅ Long-form posts and case studies help brands stand out.
💡 Should You Focus on LinkedIn?
✔ If you’re a B2B company, consultant, or thought leader, YES!
❌ If you need fast organic reach for a younger audience, TikTok may work better.
📢 Quick Comparison: Which Social Media Platform is Right for You?
Platform | Best For | Use If You… |
General audience, ads, eCommerce | Want targeted ads & local marketing | |
eCommerce, influencers, visual brands | Need Reels & influencer marketing | |
TikTok | Viral content, younger users | Want fast organic reach & engagement |
YouTube | Video content, tutorials, brand trust | Need SEO-driven, long-term growth |
B2B marketing, professional branding | Sell B2B services or build authority |
🚀 Final Thoughts from PMGS Digital Marketing
Social media isn’t just about being online—it’s about being seen, heard, and remembered. The platforms dominating New Zealand in 2025 offer huge opportunities, but only if you have a strategic approach.
Here’s the reality:
📉 Brands that ignore social media trends will fall behind.
📈 Businesses that leverage the right platform will grow faster than ever.
At PMGS Digital Marketing, we help businesses like yours navigate the fast-changing digital world—from crafting high-impact content to running ROI-driven ad campaigns that get results.
💡 Are you ready to:
✔ Boost brand awareness & engagement?
✔ Drive more leads & conversions?
✔ Dominate social media in 2025?
🔥 Let’s make it happen!Book a FREE Social Media StrategyCall today & start seeing real results. 👉 Get Started Now!
