📍 Introduction
1️⃣ Define Your Advertising Goals
Before creating a campaign, it’s important to establish clear goals that align with your business objectives.
🎯 Common Google Ads Goals:
✔ Increase website traffic.
✔ Generate leads and inquiries.
✔ Boost eCommerce sales.
✔ Improve brand awareness.
📌 Action Step: Choose a campaign objective that best suits your business needs.
2️⃣ Choose the Right Campaign Type
🏆 Popular Google Ads Campaign Types:
📍 Search Campaigns – Appear in Google search results for relevant keywords.
📍 Display Campaigns – Show image ads across Google’s display network.
📍 Shopping Campaigns – Promote products directly on Google Shopping.
📍 Video Campaigns – Advertise on YouTube with video ads.
📍 Performance Max Campaigns – AI-powered campaigns optimised for multiple placements.
📌 Action Step: Select the campaign type that aligns with your marketing strategy.
3️⃣ Conduct Keyword Research
🔍 How to Find the Best Keywords:
📌 Use Google Keyword Planner to identify high-converting keywords.
📌 Focus on long-tail keywords for better targeting and lower cost-per-click (CPC).
📌 Avoid broad match keywords that can attract irrelevant clicks.
📌 Implement negative keywords to filter out unwanted traffic.
📌 Action Step: Compile a list of relevant keywords before setting up your campaign.
4️⃣ Set Up Your Google Ads Campaign
⚙ Step-by-Step Google Ads Setup Guide:
1️⃣ Sign in to Google Ads and click on ‘New Campaign’.
2️⃣ Select your campaign objective (e.g., leads, sales, traffic).
3️⃣ Choose your campaign type (Search, Display, Shopping, etc.).
4️⃣ Set your bidding strategy (Manual CPC, Target CPA, Maximise Conversions).
5️⃣ Define your target audience based on location, demographics, and interests.
6️⃣ Create compelling ad copy with relevant headlines and descriptions.
7️⃣ Set your daily budget and bid adjustments to control spending.
8️⃣ Launch your campaign and monitor performance closely.
Our Google Ads Setup Guide simplifies the process of launching a successful campaign, ensuring you reach the right audience with effective strategies. If you’re looking for expert support, explore our Google Ads Services in Auckland to maximize your results.
5️⃣ Optimise Your Ad Copy for Better Results
📝 Best Practices for Writing High-Performing Ads:
✔ Use clear and concise language that highlights your unique selling points.
✔ Include targeted keywords in your ad headlines and descriptions.
✔ Add a strong CTA (e.g., “Get a Free Quote”, “Shop Now”).
✔ Test different ad variations to see what performs best.
📌 Action Step: A/B test your ad copy to improve click-through rates (CTR).
6️⃣ Track & Optimise Your Campaign Performance
📊 Key Metrics to Track:
📍 Click-Through Rate (CTR) – Measures ad engagement.
📍 Quality Score – Determines ad relevance and CPC costs.
📍 Conversion Rate – Tracks how many clicks turn into leads or sales.
📍 Cost Per Acquisition (CPA) – Calculates how much you’re spending per lead or sale.
📌 Action Step: Adjust bids, refine keywords, and improve ad copy based on performance insights.
🚀 Conclusion
Setting up a successful Google Ads campaign involves careful planning, targeting, and ongoing optimisation. By following this Google Ads Setup Guide, businesses in New Zealand can drive high-quality traffic, generate leads, and improve conversions.
📌 Next Steps: ✅ Define clear advertising goals.
✅ Select the right campaign type and conduct keyword research.
✅ Optimise ad copy and monitor campaign performance regularly.
✅ Need expert help? Contact our Google Ads Services in Auckland team for professional campaign management!
