📍 Introduction
1️⃣ Poor Navigation & Site Structure
A confusing website structure frustrates visitors and increases bounce rates.
❌ Common Mistakes:
🚫 Too many menu items, making it hard to find information.
🚫 Lack of a clear call-to-action (CTA) on key pages.
🚫 No internal linking strategy, leading to dead ends.
✅ How to Fix It:
✔ Simplify your navigation menu with clear categories.
✔ Use breadcrumb navigation to help users understand their location.
✔ Ensure all important pages are accessible within three clicks.
📌 Action Step: Audit your website’s navigation and streamline menus for better usability.
2️⃣ Slow Website Speed
A slow-loading website discourages users and affects search rankings.
❌ Common Mistakes:
🚫 Large, unoptimised images slowing down page load times.
🚫 Too many third-party scripts affecting performance.
🚫 No caching or content delivery network (CDN) in place.
✅ How to Fix It:
✔ Compress images and use next-gen formats (WebP, AVIF).
✔ Minimise JavaScript and CSS files to reduce load time.
✔ Use browser caching and enable a CDN for faster delivery.
📌 Action Step: Run a Google PageSpeed Insights test to identify and fix speed issues.
3️⃣ Not Mobile-Friendly
More than 50% of website traffic comes from mobile users. A non-responsive website loses potential customers.
❌ Common Mistakes:
🚫 Site elements that don’t adjust properly on mobile screens.
🚫 Text that is too small or hard to read on smaller devices.
🚫 Buttons and links that are too close together, making them hard to click.
✅ How to Fix It:
✔ Use responsive web design to ensure your site adapts to all devices.
✔ Test your site on multiple screen sizes before launching.
✔ Optimise font sizes and clickable elements for mobile users.
📌 Action Step: Test your website’s mobile-friendliness using Google’s Mobile-Friendly Test.
4️⃣ Lack of SEO Optimisation
A visually stunning website is useless if it doesn’t rank on Google.
❌ Common Mistakes:
🚫 No proper use of title tags and meta descriptions.
🚫 Missing alt text on images, hurting accessibility and SEO.
🚫 No structured headings (H1, H2, H3) for better readability.
✅ How to Fix It:
✔ Use SEO-friendly URLs with relevant keywords.
✔ Optimise title tags, meta descriptions, and header structures.
✔ Add alt text to all images to improve accessibility.
📌 Action Step: Perform an SEO audit to find and fix missing optimisation elements.
5️⃣ Ignoring User Experience (UX) & Readability
A website should be easy to read and engage users effectively.
❌ Common Mistakes:
🚫 Walls of text with no headings or bullet points.
🚫 Poor colour contrast making text difficult to read.
🚫 Overuse of pop-ups that disrupt user experience.
✅ How to Fix It:
✔ Use short paragraphs and bullet points for better readability.
✔ Ensure proper colour contrast for accessibility compliance.
✔ Reduce the use of intrusive pop-ups and only show them when necessary.
To Improve Your Website Design, focus on user-friendly layouts, clear readability, and a seamless browsing experience. Avoid common pitfalls and create a site that engages visitors effectively. Need professional help? Explore our Web Design Auckland services for expert solutions.
🚀 Conclusion
Avoiding these web design mistakes will improve user experience, search rankings, and conversions. By optimising your site’s navigation, speed, mobile responsiveness, and SEO, you create a seamless experience for visitors.
📌 Next Steps: ✅ Run a site audit to identify and fix design flaws.
✅ Optimise your website for speed and mobile users.
✅ Implement an SEO-friendly site structure.
✅ Need professional guidance? Contact our Web Design Auckland team for expert assistance!
