PMGS Digital Marketing: Trends & Tips for Auckland Businesses
Unveiling Digital Marketing Secrets with PMGS's Expert Blog
We understand that navigating the digital landscape can be complex and overwhelming. Our blog serves as your compass in the digital world, guiding you through the latest trends, strategies, and insider knowledge to help elevate your brand and connect with your audience effectively.
Technical SEO is the backbone of search engine optimisation, ensuring that search engines can crawl, index, and rank your website efficiently. For Auckland businesses looking to improve their online presence, fixing technical SEO issues can lead to higher rankings, faster site speeds, and better user experiences. Here’s a step-by-step technical SEO checklist to optimise your website.
SEO is constantly evolving, yet many businesses still fall for outdated SEO myths and practices that can damage rankings. To succeed in search, it’s important to separate fact from fiction and avoid common mistakes that slow down progress. Here’s a list of SEO myths debunked and how to optimise correctly.
Artificial Intelligence (AI) is reshaping SEO and content marketing, offering smarter automation, enhanced keyword insights, and better user intent understanding. With AI-powered tools, businesses can streamline SEO strategies, create high-quality content faster, and improve search rankings more effectively. Here’s how to use AI to optimise your SEO efforts and content marketing.
Google Ads Quality Score is a crucial factor that affects ad rankings, cost-per-click (CPC), and overall ad performance. A higher Quality Score means lower costs and better ad placements. In this guide, we’ll break down what Quality Score is, how it’s calculated, and how to improve it for maximum ad efficiency.
Google Ads retargeting (also known as remarketing) helps businesses re-engage visitors who have previously interacted with their website. This strategy ensures higher conversion rates by displaying targeted ads to users who have already shown interest. In this guide, we’ll cover how to set up an effective Google Ads retargeting campaign to boost conversions.
Google Ads extensions are a powerful way to enhance your ad visibility and engagement. By adding extra information and links, these extensions make ads more useful to users, leading to higher click-through rates (CTR) and improved conversions. This guide covers the best Google Ads extensions and how to use them effectively.
